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Dial-out
friction
with a
friction
tune-up

Reach predictable revenue with 4Qs friction tune-up. Try one session free. ✅ prospecting ✅ pre-sales ✅ sales pitch ✅ value selling ✅ unlimited attendees

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friction tune-up
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One low,
all-inclusive
price

US$500 per month

Book two sessions

Unlimited attendees

Connect anywhere

printed book

Personalized playbook

Linkedin support

Certification

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Declare war
on friction

Friction slows the customer from reaching their goal and equally 👎 slows a company from making a sale. No matter how talented your people, the greater the friction, the more difficult it is for your business to create a customer.

The salespeople tell you it is a delivery problem. The delivery people tell you it is a sales problem. The truth is it is neither. Friction is an 🏆 organizational goal.

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sales friction
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The only
sales training
to use the 4Qs

COVID limits in-person meetings so we can no longer perceive 💥  friction through our five senses. That’s why we developed a framework called the 4Qs.

The 4Qs makes it easy for everyone in your business to start 📣  contributing to sales by hunting and eliminating friction. The benefit of the 4Qs rests in how it organizes processes and people into four quadrants, such that everyone has a clear picture of how their role and decisions touch a customer.

The 4Qs empower staff to make decisions 🍿together and predict if the decision is likely to make the next sale frictionless.

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choose
a topic
or create
your own

4QS OVERVIEW

Improve your understanding and application of the 4Qs framework. Learn how to eliminate friction 🏆 and make the next sale easier.

PROSPECT IN THE SOCIAL AGE

Learn how to engage prospects socially and move them from ❤️ social-to-lead. Develop new kinds of interactions with marketing to engage audiences online and create communities.

MOBILE-FIRST SALES PITCHES

Examine each new interaction created in the sales process and design digital assets which ☝ are mobile-first. Teach your salespeople a novel way to produce sales pitches using flashcards.

SALES TIME MANAGEMENT

Here are a few routines ⌛ we will ask you to adopt. For every action, create a follow-up action. Collect intel but refrain from acting upon it immediately. You know when it is time to go home when the big rocks are completed.

VALUE SELLING

Teach your salespeople how to value-sell and encourage them not to send 🐶 begmail. Upsell, down-sell, cross-sell, post-sell. Know which is appropriate and when to use them.

CONSULTATIVE SELLING

Recast your salespeople as consultants. Rather than selling products or services, add value by becoming 🎁 change consultants, design consultants, or business consultants.

CHANNEL PARTNER

Harness the opportunity of selling one-to-many. Incorporate sales, media, and delivery partners. Learn how to create a sales process that qualifies 📸 and engages partners.

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sales management sessions

SALES PROCESS DESIGN

Divide the sales process into an early, middle, and endgame for better clarity. Make use of new kinds of AI-driven CRM apps. Get ignition 💥 from free to paid products when customers sign-up.

AUTOMATE PRE-SALES

Teach the sales manager how to better qualify prospects before the sale begins. Train online chat agents as well as telesales people on how to continue 🎓 qualifying a lead throughout the sales process.

SETUP BUYING PERSONAS

Prioritize profiles into whom we serve today, whom we serve tomorrow, and profiles we never serve. Map customer profiles to products and 📣 craft value propositions. Identify new profiles using data points such as buying triggers.

MASTER ONLINE INTERACTIONS

Move in-person interactions 🎮 online. Master a whole new universe of online communications 💬 including live chat messaging, online meetings, VOIP phone calls and email.

GATHER INTEL

Create feedback loops on individual accounts and guide decisions on who to serve. Use ticketing apps to share intel 🍒 between salespeople, build libraries of solutions, and get faster answers from product people.

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Join now +
get your first
sessions free

You’ll receive the 4Qs Overview session free when you sign-up for friction tune-up. Learn how to eliminate friction 🏆 and make the next sale easier.

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run frictionless
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Get a free
copy

run frictionless helps founders of startups free themselves of a sales role. We will pay to ship the paperback edition free to your door.

read more
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Let's do
coffee

Meet your session host, Anthony Coundouris for a virtual coffee ☕  by scheduling a 30-min online meeting. Ask a question, chit chat, get to know more about friction tune-ups.

schedule
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Watch our explainer video

Catch Anthony in his two-minute explainer video. For specific questions refer to our frequently asked questions below.

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Got A QUESTION?
SHOOT!

HOW DO WE GET STARTED FREE?

We will ask you a few questions and book your first free session, at a day and time that suits you. We refer to our sessions as 'friction tune-ups'.

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HOW DO WE START PAID SESSIONS?

Decide if you prefer a monthly or quarterly plan. You can pay US$500 per month for two sessions. Or you can pay three months in advance and get six sessions at a 10% discount. We will prepare and send you an invoice. Once we confirm payment you can book the sessions online at a day and time that suits you.

get started
HOW DO WE PAY?

We accept debit and credit cards (Amex, Visa, and Mastercard) or PayPal.

WHAT GUARANTEES DO YOU MAKE?

Customers have awarded us a near-perfect five-star rating on trust pilot. Remember, your first session with us is free and ought to give you a gauge of our abilities.

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DO WE GET ANY FREEBIES?

Yes. If it is your first paid session we throw in a free printed copy of the book. The shipping of the paperback edition is free. Ask us to share with your team 30-days free access to the digital edition. Access to our download resources is free.

HOW DO WE BOOK?

Each time you book, you can choose the type of session you’d like delivered. We will also ask you to detail the friction point you would like to solve in your business. You will have an opportunity to provide a description and links to documents. It takes approximately three minutes to make a booking online.

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ANYTHING WE NEED BEFORE WE BEGIN?

Everything you need to do is covered when you get started. While it is helpful to download and complete the first few slides of the playbook, it is not essential.

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HOW DOES THE SESSION WORK?

During the session, all ideas are demonstrated in a playbook. The playbook is a Google Slide and contains a history of renderings and ideas in one place. The playbook can be accessed anytime.

If necessary, we prepare lesson notes in the playbook before the session starts. It is a good idea to watch this explainer video.

WHEN CAN WE EXPECT TO SEE RESULTS?

Immediately. We implement improvements during the tune-up. The design thinking is captured in a playbook. After the session, we provide a one-page report to remind you what action to take next.

WHAT KINDS OF IMPROVEMENT I CAN EXPECT?

Build customer profiles, write product factsheets, strike a shared belief, and design customer flows. We review your scripts. Change a word, a button, a subject-line. Or you can ask us to work on a broader piece, like writing a product fact sheet or creating a brand guideline.

CAN YOU TUNE-UP APPS LIKE MAILCHIMP?

Yes. In addition to your website, we can tune-up applications you are using like MailChimp.

IS IT TRUE THE SESSION TIME IS UNLIMITED?

Almost. Most attendees find one hour to be a comfortable length of time. However, we allow an extra hour in case you need it.

HOW MANY PEOPLE CAN I INVITE?

Any number. For practical reasons, we suggest no more than five. That allows enough time for equal participation. Invite staff, shareholders, key suppliers - anybody responsible for rolling out the 4Qs.

SCREEN CASTING THE SESSION OKAY?

Yes. You can record the session yourself, or we can do this for you. Anyone who didn't attend the tune-up can watch the video.

HOW IS A SESSION HOSTED?

The session is held over Google Hangouts or Zoom. To join, a link will be provided to the attendee to join the session. The link can be shared with others who wish to join.

The session is held over Google Hangouts or Zoom. To join, a link will be provided to the attendee to join the session. The link can be shared with others who wish to join.

WHEN IS THE SESSION HOSTED?

Choose from any of the following time slots Monday to Friday. For Australia, we offer after-hours on weekdays.

US: 8-10AM

SG: 2PM-6PM

AU: 2PM-9PM

WHAT SPEED MUST MY INTERNET CONNECTION BE?

An internet connection of 10MPS or more, for both upload and download. Check performance now using this free tool.

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WHAT IF MY INTERNET CONNECTION IS SLOW?

Call your service provider. Ask them to increase the connection speed.

DO I NEED SPECIAL HARDWARE?

A portable or desktop computer (Mac or PC) is all that is required to join the session. However, we recommend a set of earphones with microphone pickup, and a web camera to share video feed of yourself.

If you elect to use Zoom, install Zoom on your personal PC.

CAN I ATTEND THE SESSION VIA MOBILE?

Yes, but it’s not recommended. The experience is suboptimal. Smartphones will need google meetings or Zoom installed prior to the session starts.

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