run frictionless helps founders of startups achieve predictable sales. Learn how to scale up a business with an easy-to-use framework called the 4Qs.
The mistake founders and high performing salespeople make is trying to scale up the business by replacing themselves with another human being. Simply, there isn’t another human like you looking for a job. Those who are good at selling are busy doing their own startup, not working for you.
run frictionless presents an alternative – an option nobody is talking about. Scaling the founder and the business with a sales system.
run frictionless helps founders scale out of a sales role, using a decision-making framework called the 4Qs.
Unburden the founder of sales functions and make sales so simple, anyone in the business can understand and contribute. run frictionless takes less than a day to set up.
run_frictionless shows you how a founder can distill a sales process to a handful of customer interactions you can teach the whole organization. Win a customer, and know why you won that customer.
The book offers several pre-designed customer flows to improve sales you can use right away. Imagine how much business you’re turning away, simply because you’re not starting conversations with customers the way they want.
If you are going to free the founder, staff have to learn to think like the founder. Make everyone accountable with an easy-to-use framework called the 4Qs.
Create words and pictures to tell your company’s unique story and avoid following competitors. Stay ahead of the competition and become regarded as a market leader.
run frictionless builds on the concepts of customer development and product / market fit, introduced by Silicon Valley giants Steve Blank and Marc Andreessen respectively.
ANTHONY COUNDOURIS, AUTHOR, FOUNDER
Anthony Coundouris is the founder, and author of the book run frictionless. Anthony has been designing and building sales systems for internet startups for over a decade. He has documented the learnings into an easy-to-read book founders and marketing teams can grasp.
CHRISTERINE OOI, RESEARCHER
Christerine is our save-the-day research superhero. Christerine has more than 20 years of experience building research products. Christerine has delivered research projects to organizations like the Singapore Police Force, A.C. Neilsen, Texas Instruments, Siemens, and Hewlett Packard.
REBECCA FREEMAN, EDITOR AND WRITER
Rebecca Freeman is an editor and writer with a passion for the written word. Her fiction and non-fiction can be found in anthologies and journals. She holds a BA (Hons), an MA and a Grad. Dip. Ed., and is currently enrolled in a PhD in Creative Writing.
GRANT BUTLER, DEVELOPMENTAL EDITOR
Grant Butler is the founder and director of the corporate writing agency Editor Group. He was formerly a senior journalist at The Australian Financial Review newspaper. Grant has written two books, Think Write Grow on thought leadership writing and marketing, and Where’s the Loot?.
MIROSLAV DIMITRIJEVIC, DESIGNER
Experienced Motion Graphic Designer with a demonstrated history of working in the motion pictures and film industry. Skilled in Particle Effects, AutoCAD, ZBrush, Adobe Creative Suite, and Adobe Illustrator.
RODELIA CUA, LEAD GEN ARTIST
Rodelia has ten years experience in BPO companies, and five years preparing legal documents such as mortgage agreements and court documents and affidavits. Rodelia is versed in data entry, typing, lead generation, and database administration.
Founders of tech startups. Investors with a portfolio of tech startups. Business owners of traditional brick-and-mortar companies.
You’re tired of doing all the sales. You go on holiday, and sales take a dive. You go to the toilet, and sales takes a dive. Each person you hire fails. We teach you how to scale a business with an easy-to-use decision making framework called the 4Qs.
Yes. No marketing or sales experience is required to run frictionless. The 4Qs framework is easy-to-use. People at any skill level can begin applying the framework within half a day.
Yes. You’ll find the concepts intuitive. Many examples which appear in the book cover consulting businesses, restaurants and medical practices.