Unburden the founder of sales functions and make sales so simple, anyone in the business can understand and contribute. run frictionless takes less than a day to set up.

run_frictionless shows you how a founder can distill a sales process to a handful of customer interactions you can teach the whole organization. Win a customer, and know why you won that customer.

The book offers several pre-designed customer flows to improve sales you can use right away. Imagine how much business you’re turning away, simply because you’re not starting conversations with customers the way they want.

If you are going to free the founder, staff have to learn to think like the founder. Make everyone accountable with an easy-to-use framework called the 4Qs.

Create words and pictures to tell your company’s unique story and avoid following competitors. Stay ahead of the competition and become regarded as a market leader.