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Download
4Qs resources
free

Download free scripts, brief sheets, and resources marked in the book. Choose from a selection of free scripts including Linkedin inmail scripts, email and telephone scripts. Get an idea of what goes into a customer profile, product fact sheet, brand guideline, and customer flow.

These downloads are free and no licenses apply. Download and modify examples to your liking. If you would like to see more downloads, write to us and let us know what we should add.

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Download free scripts
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Resources
from the book

Book downloads

Download the introduction free

Download the tune-up playbook

Download the 4Qs factsheet

Q1 who we serve

Enterprise decision-makers

Value-add reseller owners

Government (airports and universities)

Small business owners (architecture firms)

Q2 what we serve

Consulting workshop

One-hour consulting session

Q3 who we are

Simple one-page brand guideline

Simple one-page brand guideline 02

Simple brand guideline with an about us and use of colourways

Brand guideline with separate identities for corporate and consumer profiles

Brand guideline with examples of words and pictures

Brand guideline with page grids and shared beliefs

Q4 how we serve

SaaS startup serving enterprise decision-makers

SaaS startup serving through small business owners

Consulting firm serving individuals

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Acquisition scripts

Telephone scripts

Cold out-bound telephone scripts

Cold in-bound telephone script

Messenger scripts

Online chat scripts

Cold out-bound Linkedin scripts

Warm out-bound Linkedin scripts

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Conversion scripts

Early game scripts

Human services early game scripts

Financial services early game email scripts

Middle game scripts

Human services middle game scripts

Endgame scripts

Human services endgame scripts

Early, middle and endgame scripts

In-application sign-up email scripts

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Procurement scripts

Supplier procurement scripts

Contract services scripts

Upwork services scripts

Partner procurement scripts

Partner qualification scripts

Finance broker qualification scripts

Supplier agreements

Service level agreement

Project timeline and milestones

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Other
scripts

Retention

Human services on-boarding email scripts

Human services invite-a-friend email scripts

Media relations

Media relations scripts

Press releases approval scripts

Recruitment
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Upwork Procurement brief sheets

Q3 Who we are

Design a set of branded collateral brief

Q4 How we serve

Design a set of customer experiences for an online business

Sales automation brief for an online business

WordPress website brief for an online business

Mobile-first HTML email brief

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