Improve your understanding and application of the 4Qs framework. Learn how to eliminate friction 🏆 and make the next sale easier.

Learn how to engage prospects socially and move them from ❤️ social-to-lead. Develop new kinds of interactions with marketing to engage audiences online and create communities.

Examine each new interaction created in the sales process and design digital assets which ☝ are mobile-first. Teach your salespeople a novel way to produce sales pitches using flashcards.

Here are a few routines ⌛ we will ask you to adopt. For every action, create a follow-up action. Collect intel but refrain from acting upon it immediately. You know when it is time to go home when the big rocks are completed.

Teach your salespeople how to value-sell and encourage them not to send 🐶 begmail. Upsell, down-sell, cross-sell, post-sell. Know which is appropriate and when to use them.

Recast your salespeople as consultants. Rather than selling products or services, add value by becoming 🎁 change consultants, design consultants, or business consultants.

Harness the opportunity of selling one-to-many. Incorporate sales, media, and delivery partners. Learn how to create a sales process that qualifies 📸 and engages partners.

Divide the sales process into an early, middle, and endgame for better clarity. Make use of new kinds of AI-driven CRM apps. Get ignition 💥 from free to paid products when customers sign-up.

Teach the sales manager how to better qualify prospects before the sale begins. Train online chat agents as well as telesales people on how to continue 🎓 qualifying a lead throughout the sales process.

Prioritize profiles into whom we serve today, whom we serve tomorrow, and profiles we never serve. Map customer profiles to products and 📣 craft value propositions. Identify new profiles using data points such as buying triggers.

Move in-person interactions 🎮 online. Master a whole new universe of online communications 💬 including live chat messaging, online meetings, VOIP phone calls and email.

Create feedback loops on individual accounts and guide decisions on who to serve. Use ticketing apps to share intel 🍒 between salespeople, build libraries of solutions, and get faster answers from product people.

We will ask you a few questions and book your first free session, at a day and time that suits you. We refer to our sessions as 'friction tune-ups'.

Decide if you prefer a monthly or quarterly plan. You can pay US$500 per month for two sessions. Or you can pay three months in advance and get six sessions at a 10% discount. We will prepare and send you an invoice. Once we confirm payment you can book the sessions online at a day and time that suits you.

We accept debit and credit cards (Amex, Visa, and Mastercard) or PayPal.

Customers have awarded us a near-perfect five-star rating on trust pilot. Remember, your first session with us is free and ought to give you a gauge of our abilities.

Yes. If it is your first paid session we throw in a free printed copy of the book. The shipping of the paperback edition is free. Ask us to share with your team 30-days free access to the digital edition. Access to our download resources is free.

Each time you book, you can choose the type of session you’d like delivered. We will also ask you to detail the friction point you would like to solve in your business. You will have an opportunity to provide a description and links to documents. It takes approximately three minutes to make a booking online.

Everything you need to do is covered when you get started. While it is helpful to download and complete the first few slides of the playbook, it is not essential.

During the session, all ideas are demonstrated in a playbook. The playbook is a Google Slide and contains a history of renderings and ideas in one place. The playbook can be accessed anytime.

If necessary, we prepare lesson notes in the playbook before the session starts. It is a good idea to watch this explainer video.

Immediately. We implement improvements during the tune-up. The design thinking is captured in a playbook. After the session, we provide a one-page report to remind you what action to take next.

Build customer profiles, write product factsheets, strike a shared belief, and design customer flows. We review your scripts. Change a word, a button, a subject-line. Or you can ask us to work on a broader piece, like writing a product fact sheet or creating a brand guideline.

Yes. In addition to your website, we can tune-up applications you are using like MailChimp.

Almost. Most attendees find one hour to be a comfortable length of time. However, we allow an extra hour in case you need it.

Any number. For practical reasons, we suggest no more than five. That allows enough time for equal participation. Invite staff, shareholders, key suppliers - anybody responsible for rolling out the 4Qs.

Yes. You can record the session yourself, or we can do this for you. Anyone who didn't attend the tune-up can watch the video.

The session is held over Google Hangouts or Zoom. To join, a link will be provided to the attendee to join the session. The link can be shared with others who wish to join.

The session is held over Google Hangouts or Zoom. To join, a link will be provided to the attendee to join the session. The link can be shared with others who wish to join.

Choose from any of the following time slots Monday to Friday. For Australia, we offer after-hours on weekdays.

US: 8-10AM

SG: 2PM-6PM

AU: 2PM-9PM

An internet connection of 10MPS or more, for both upload and download. Check performance now using this free tool.

Call your service provider. Ask them to increase the connection speed.

A portable or desktop computer (Mac or PC) is all that is required to join the session. However, we recommend a set of earphones with microphone pickup, and a web camera to share video feed of yourself.

If you elect to use Zoom, install Zoom on your personal PC.

Yes, but it’s not recommended. The experience is suboptimal. Smartphones will need google meetings or Zoom installed prior to the session starts.