3 revealing reasons to online mystery shop your competition
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3 revealing reasons to online mystery shop your competition
In the next 5 minutes, I’m going to explain how a mystery shop works and what you can expect.
An online mystery shop works much the same way as a traditional, retail mystery shop. An agent will visit your online store and attempt to purchase a product or service.
The agent then records their experience, answering several questions. They pay attention to what channels were available to start a conversation. And, how long the entire interaction took to complete.
Instead of visiting brick-and-mortar stores, we mystery shop websites, mobile apps, e-commerce sites. We mystery shop your organization, and your competitors. The results give you a feel of how you perform compared to the industry, and who is really you’re competitor.
Secondly, our survey will improve your sales system, without necessarily retraining staff.
Results of an online mystery shop
An online mystery shop pierces a competitor’s exterior. It reveals the true nature of their sales system. It really is like turning a light on, in a dark room. We call them, message them, email them. We interrogate you and your competitors’ organizations until we get answers.
At the end of each mystery shop, we provide you with a report. It is crazy what the report can tell you about a competitor’s owners and business.
Here are three revealing reasons to online mystery shop your competition:
An online mystery shop measures friction
An online mystery shop measures friction and awards you a score. The report presents a leaderboard and reveals your closest and furthest competitors.
Example
In this example, an online mystery shop was conducted on mobile payments companies. One of the company wanted to cut friction by a whole two points to bring its sales effectiveness closer to the industry average.
The report offered these recommendations. Each effort incrementally reduced friction.
01
Improve the search presence.
FRICTION
-1
02
List more verified customer reviews.
FRICTION
-1/2
03
Showcase associations with recognized industry bodies.
FRICTION
-1/2
Setup an online mystery shop in 5 minutes
When setting up an online mystery shop, there are no complex survey forms to design or questionnaires to write. We find the talent to carry out the mystery shop.
Learn more
How good are you? Find out with an online mystery shop. Head over and check out our FAQs and short explainer video. Download our free sample mystery shop report.
