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Friction tune-up playbook for the 4Qs

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Friction tune-up 🕹 playbook for the 4Qs

We call it a playbook because we encourage you to 🕹  play or fit one quadrant with another. In our playbook, play and fit mean the same thing.

Here are three kinds of fits covered in our playbook:

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Quadrant 1-2 fit

Quadrant 1-3 fit

Quadrant 2-3 fit

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Anthony has two decades of experience consulting to marketplace and software-as-service startups. Brands include salesforce.com, Google, SAP, and IBM. He specializes in designing sales systems and is the author of the book run_frictionless: how to free a founder from a sales role. He has consulted to startups from the United Kingdom, Korea, Singapore, Philippines, and Australia. Anthony has been a founder of two startups. When he’s not working, Anthony enjoys racing sports bikes and sailing boats.

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