The 70 best places to publish, promote, and sell a B2B white paper
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The 70 best places to publish, promote, and sell a B2B white paper
So you have written an awesome B2B white paper. The white paper exudes style from cover to cover — abundant white space, sexy charts, and colorful splash pages to die for. This white paper will become the most beautiful digital asset ever created by your firm.
There’s only one problem. Where does one publish and promote a white paper? The best, most beautifully written B2B white paper will 👎die of obscurity if it is not exposed to enough eyeballs.
What are eyeballs? Eyeballs are readers, and readers are the target audience marketers intend to influence. These folk decide if a white paper is downloaded or shared. Without their participation white papers are meaningless.
Marketers can publish and promote a B2B white paper to an audience of million eyeballs 👀 by distributing it through self-publishers like Amazon and Google. Self-publishers, also thought of as off-website places, play a special role in drawing hordes of eyeballs to read, download and share a B2B white paper.
A B2B company employing one to five people will typically attract 600 unique visitors per month. Meanwhile, next door, Amazon is getting 200M unique visitors per month in the US alone, making it a hot destination for off-website publishing. Here, it would be a mistake to publish and promote a B2B white paper on the company website alone.
This article provides a who’s who 🤫 directory on where to publish and promote a B2B white paper. Amazon Kindle Direct Publishing, Apple’s iBook store, Google Play Books, IngramSpark, HBR, Forbes, Slideshare, and Scribd. We classify each according to the scale and type of audience they reach.
what is a b2b white paper?
White papers differ from other marketing materials, such as brochures. While brochures and other materials might be flashy 💥and include obvious sales pitches, a white paper is intended to provide persuasive and factual evidence that a particular offering is a superior method of approaching or solving a problem or challenge.
Producing a white paper represents a sizable investment. B2B white papers are at least 2,500 words in length. According to Cheryl Goldberg, it can take 20-40 hours for a professional writer to create a single medium-length paper—and that’s working on it full-time.
Apart from needing to be researched and written, the words need to be laid out in an 🎁 attractive fashion if the white paper is to get traction. This could take Cheryl’s initial prediction from 40 hours up to 80 hours of production.
Downloads and shares are the key metrics when measuring the success of a white paper. No matter how compelling a white paper if it is not exposed to enough eyeballs it will not meet performance expectations. For this reason, most white papers never return on investment.
The power of b2b white papers
These are remarkable statistics for a number of reasons. Prospects who decide to exchange their email address become a lead — and leads when nurtured, become customers.
Secondly, many B2B buying decisions are complex. Sellers must influence 👂more than one person to successfully close. According to Gartner, the typical buying group for a complex B2B solution involves six to ten decision makers‚ each armed with four or five pieces of information they’ve gathered.
Other research suggests in firms employing 100 to 500 staff an average of seven people are involved in most buying decisions.
When buyers are prepared to share a white paper with a colleague, marketers are able to influence decision-makers without having to meet them personally. It is increasingly difficult to get decision-makers in the same room. White papers continue to influence decision-makers who are spread out geographically or during times of a pandemic.
Despite all the advantages self-publishing platforms provide marketers, the content remains king. Without an awesome white paper that is unique and best-in-class, a B2B white paper will not be downloaded and shared.
Marketers will need to plan and write a compelling white paper that is branded, original, and SEO-friendly. While we have ideas on best practices for planning and writing compelling B2B white papers, we will instead focus here on where to publish and promote white papers.
70 places to publish and promote a b2b white paper
Here is our classification of the 70 best places to publish and promote a B2B white paper.
We explore all four types and explain the pros and cons of publishing and promoting a white paper to each. White papers are accepted in several file formats including unprotected mobi (.mobi), unprotected prc (.prc), portable document format (.pdf), ePub (.epub), ms word (.doc & .docx), and rich text format (.rtf).
Let’s begin with the mainstream self-publishers.
10 Mainstream
white paper
self-publishers
The mainstream self-publishers offer a global reach of new eyeballs. Compared to the lesser-known publishers, they have greater 💪 brand awareness and more website traffic. Most self-publishers list B2B white paper at no charge and permit marketers to distribute their white paper for free.
In exchange for bringing eyeballs, marketers pay 30-40% of the sale price back to the self-publisher. Further, mainstream self-publishers allow marketers to price discriminate. Via a platform, marketers can adjust the price of a B2B white paper for different markets.
Marketers can list B2B white papers on their company website and point their visitors to download white papers from the self-publisher site. This allows readers to leave reviews and marketers can take advantage of reporting tools offered by the self-publisher.
Mainstream self-publishers offer many advantages:
AMAZON KINDLE DIRECT PUBLISHING (KDP)
Self-publish eBooks and paperbacks for free with Kindle Direct Publishing, and reach millions of readers on Amazon. Publishing takes less than 5 minutes and your book appears on Kindle stores worldwide within 24-48 hours. Make more money.
APPLE’S IBOOK STORE
The redesigned Apple Books is a single, beautiful destination for all the books you love, and the ones you’re about to. Browse the new Book Store, keep a list of what you want to read, and revisit what you’ve already read.
GOOGLE PLAY BOOKS
Publish with Google Play Books and reach readers on their preferred platform. Google Play Books helps you grow a global audience and earn revenue worldwide. When you publish on Google Play Books, you put your books in front of over two billion Android users.
INGRAMSPARK
IngramSpark was developed for, and with input from independent publishers so that professional-grade publishing services could be made more easily accessible to anyone. Customers can manage print-on-demand and digital content all within the same interface, plus we offer open access to Ingram’s Lightning Source™ global distribution network.
Lulu.com
Lulu is here to help with book printing available in five languages and in over 225 countries and territories. Whether you are creating a gift, a book to sell on Amazon, a manual for your office, a portfolio, or any other kind of book for any purpose, Lulu encourages you to create something.
Kobo
At Kobo, we embody everything you love about your favorite local bookshop, perfected for your modern life. Our mission is to bring the power of reading to your world — because we’re book lovers, just like you. Why do we do it? Because we believe stories shape who we are, and words can enhance and transform the world around us.
HBR
Case studies are written by professors at HBS and other leading business programs worldwide, focusing on real-world problems and decisions companies face.
Forbes
Since our inception, we’ve chronicled success by celebrating those who have made it and those who aspire to make it, while convening and curating the most influential leaders and entrepreneurs who are driving change, transforming business, and making a significant impact on the world.
Slideshare
SlideShare is an American hosting service, now owned by Scribd, for professional content including presentations, infographics, documents, and videos. Users can upload files privately or publicly in PowerPoint, Word, PDF, or OpenDocument format. Content can then be viewed on the site itself, on mobile devices, or embedded on other sites.
Scribd
Scribd brings together the best of the written word to help readers become their best selves. The only app that satisfies every curiosity. Explore audiobooks, ebooks, magazines, podcasts, sheet music, and more. Try it free for 30 days at Scribd.com.
25 Lesser-known
white paper
self-publishers
An advantage of lesser-known platforms like Payhip and Shopify is they offer e-commerce ✌integration between their marketplace and a company website. Instead of two separate listings, a single instance of the white paper is hosted on the self-publishing platform and published dynamically to the company website via an API.
This makes reporting and maintenance of white papers easier.
Some lesser-known self-publishers are aggregators, meaning they can publish and promote a B2B white paper across an array of mainstream platforms. The lesser-known self-publishers differ from the mainstream self-publishers in a few ways:
Most mainstream self-publishers expect authors to assemble their B2B white papers before 🤞 approaching them for publication and promotion. An advantage of the lesser-known self-publishers is they often share tools to help authors create their B2B white papers including templates and formatting.
In other ways, lesser-known self-publishers are similar to mainstream counterparts.
Printed white papers 📚 have an advantage as they are able to be handed out at an event or used as part of a direct mail campaign. The majority of content today is published and promoted in digital format. Print provides an opportunity to stand out from the crowd and 🧨get noticed.
Barnes & Noble Press
Barnes & Noble Press™ is Barnes & Noble’s innovative self-publishing platform where independent publishers and authors can find everything they need to publish both print and digital books for customer purchase or print beautiful books for personal use. Barnes & Noble Press allows users to easily upload their book and make it available for purchase on BN.com, on NOOK devices, and in stores.
Blurb Books
Blurb® is a book-making platform and creative community that enables individuals to create, publish, and share or sell high-quality photo books, trade books, magazines, ebooks, and wall art.
Wasteland Press
Publish with the least expensive full-service press on the Internet without sacrificing quality! Publish your book in 7-14 business days, instead of 6-12 months like our competitors, for under $250 with no setup fees! You’ll receive anywhere from 5-500 books, depending on the self-publishing plan you choose. Our plans offer various combinations of printing, editorial, and marketing services, including a Booksellers Returns Program.
Infinity Publishing
Infinity Publishing provides you with the easiest and most comprehensive self-publishing experience. Maximize your book’s exposure in our global distribution network including Amazon, Barnes & Noble, and over 30 other outlets for softcover, hardcover, eBook, and audiobook publishing. Enjoy publishing a book that is among the most beautifully presented on the market.
InstantPublisher.com
InstantPublisher.com is the short-run printing and book publishing division of Fundcraft Print Group located in Collierville TN. FCP is a third-generation family-owned publishing conglomerate with seven divisions specializing in all types of print from family history books to long-run commercial print jobs. The InstantPublisher division launched in 2004 and since then has helped thousands of authors self-publish.
iBooks Author
Use iBooks Author to create and submit books to Apple Books or distribute them anywhere on the web. Book creation is moving to Pages, and iBooks Author is no longer available to new users. iBooks Author can still be used on macOS 10.15 and earlier, but there will be no new updates.
MyeBook
MyeBook publishing platform allows you to create and share your content, making your publication available on demand to a global audience on all devices. The App allows you to publish not only your latest magazine but also brings in your social media, video and website content making your App the place for your readers to go for the most up to date information about your company.
BookBaby
BookBaby makes self-publishing easy. Services include cover design, book printing, eBook conversions, distribution, website creation, and much more. BookBaby offers you the largest eBook distribution network, including Amazon, Apple, Kobo, Barnes & Noble, and many other popular retailers in over 170 countries around the globe.
Payhip
Payhip is an e-commerce platform that enables anyone to sell digital products or memberships directly to their fans and followers. You can embed Payhip directly into your website or you can use our storefront to sell your work. Payhip takes care of everything. We’re an all-in-one eCommerce solution for creators.
eBookIt.com
Self-publishing solutions for the independent author and small publisher. Use eBookit for eBook conversion, eBook distribution, print on demand, audiobook creation and distribution, and promotional services.
E-junkie
E-junkie provides copy-paste button codes and secures digital delivery of the eBook after payment is successful — all at a low monthly fee with no transaction fees.
Tradebit
Tradebit.com is a secure digital content marketplace that allows anyone to sell and purchase downloadable products online. We have been online for over 10 years and have served more than two million downloads.
Selz
Perhaps you have a product with frequently changing content, or you’ve simply updated an old product with a new file. Either way, by using our product update feature you can add, remove and switch files, and send an update to your previous customers.
Gumroad
Gumroad is a service for creators to sell their work. We host their files, process their payments, and deliver their files to their customers. So, when your credit card statement or PayPal dashboard shows “Gumroad” payments, that just means you’ve supported a creator who uses Gumroad!
PayLoadz
PayLoadz offers a complete Digital Goods eCommerce service for anyone to sell downloadable goods online in just a few minutes. PayLoadz is a leading online marketplace for digital downloadable goods. We enable tens of thousands of customers to sell digital goods such as videos, video games, ebooks, software, and templates to a large audience of buyers from our online store.
Click2Sell
Click2Sell is an innovative online affiliate marketing network portal that combines digital product retailing and an affiliate network in one website. This network is created by a European company, located in Vilnius, Lithuania.
Listing 💰 paid
iUniverse
iUniverse is an assisted self-publishing company, founded on traditional publishing roots, valuing quality service and professional editorial standards. We believe the best services in book publishing should be available to all authors. It’s our mission to help you fulfill your goals as an author. It’s our passion, and it defines everything we do.
eBook Partnership
eBook Partnership, we have been working with authors and publishers to create and sell eBooks since 2009. Our conversion specialists take pride in ensuring each book is formatted to suit the content and to the strict specifications of the retailers, subscription services, and e-libraries worldwide.
Listing 💰 paid
Draft2Digital
We provide a simple process to turn authors’ documents into professionally formatted ebooks and release them through all the industry’s most powerful sales channels. We give our users a single place to publish their projects, manage any changes, and track their performance across multiple vendors.
Listing 💰 paid
ClickBank
ClickBank is a leading global retailer with its own affiliate marketplace. We enable you to grow with unlimited scale. ClickBank is the world leader in performance marketing of digital products, with over six million clients and distribution in 190 countries.
Shopify
Shopify is a leading global commerce company, providing trusted tools to start, grow, market, and manage a retail business of any size. Shopify makes commerce better for everyone with a platform and services that are engineered for reliability while delivering a better shopping experience for consumers everywhere.
Listing 💰 paid
Unbound
On the Unbound site, authors pitch their ideas directly to you. If you like what you read, you can pledge your support to help make the book happen. Everyone who supports an author before they reach 100% of the funding target gets their name printed in every edition of that book.
3 Specialized
white paper
publishers
An ebook can be more than a white paper. It can be a non-fiction historical account of a famous battle or a fiction novel about two people ❤️romantically involved. That’s why the former-mentioned mainstream self-publishers and lesser-known self-publishers help authors publish and promote white papers and a whole host of other genres.
The next three publishers specialize in publishing and promoting B2B white papers.
Online WhitePapers
OnlineWhitepapers.com exists to help you and your company increase traffic, spread expertise, generate leads, and build relationships. No matter the size of your company, providing compelling and in-depth information can prove to your target audience that you can help them solve problems, drive engagement, and urge action.
3 BARRIERS TO IMPROVE AND DELIVER ON THE CONVENIENCE PROMISE
This whitepaper reveals how payment platforms can assist in driving innovation and boosting profitability for fuel merchants. This whitepaper has identified the significant challenges faced by fuel merchants and how a more holistic, platform-driven approach to payments can assist in meeting and beating those challenges by delivering on the convenience promise.
Research Gate
Access 130+ million publications and connect with 20+ million researchers. Join for free and gain visibility by uploading your research.
GREEN CLOUD COMPUTING: AN EMERGING TREND OF GIT IN CLOUD COMPUTING
Cloud computing is a profoundly adaptable and low-cost basis for running several applications, for example, high-performance computing (HPC) undertaking and web applications. Notwithstanding, there is one major basic issue in cloud computing, which has been developing because of its growing curiosity, which has expanded the utilization of energy in the data center. The issue of high utilization not just expands the operation cost, which decreases the benet of cloud providers, but also influences nature as the high utilization of vitality prompts high discharge of carbon.
Bitpipe.com
Bitpipe.com is the enterprise IT professional’s guide to information technology resources. Browse this free online library for the latest technical white papers, webcasts, and product information to help you make intelligent IT product purchasing decisions.
MANUFACTURING INTELLIGENCE IN THE AGE OF INDUSTRY 4.0 AND THE IOT
Expanding analytic capabilities can help manufacturers ignite business digitization, costs optimization, innovation, and digital disruption resilience. Download this white paper to explore the key areas of opportunity that organizations should consider when trying to achieve smarter manufacturing.
26 industry-specific
white paper publishers
We found 25+ industry-specific publishers that distribute finance white papers, marketing white papers, technology white papers, and military white papers. These white paper publishers have no provision for self-publishing and require a payment from the author before agreeing to publish and promote a B2B white paper.
The number of eyeballs they can draw to a B2B white paper is a fraction of the quantity when compared with mainstream and lesser-known self-publishers. However, the value of industry-specific publishers does not rest in quantity but the 👌quality of the readers they can draw. Their readers are qualified, belonging to a specific job line like finance, technology, or marketing.
Secondly, industry-specific publishing sites carry far less inventory, making it easier for readers to find and download your B2B white paper. The competition on self-publishing platforms is fierce. Every day thousands of assets are added to Amazon, Google, and Apple stores. It is easy for your B2B white paper to become lost in the myriad of other content.
All-in-all, industry-specific publishers may deliver more downloads of your B2B white paper compared to any other publisher or self-publisher.
FINANCE WHITE PAPER PUBLISHERS
TECHNOLOGY WHITE PAPER PUBLISHERS
MARKETING WHITE PAPER PUBLISHERS
DIGITAL MARKETING WHITE PAPER PUBLISHERS
MILITARY WHITE PAPER PUBLISHERS
OTHER WHITE PAPER PUBLISHERS
FinTech Futures
FinTech Futures is a digital publishing platform for the worldwide fintech community – from the industry veterans to those just entering the space, and everyone in-between!
CLOUD MOMENTUM IS BUILDING IN RETAIL BANKING
As the COVID-19 crisis continues to play out, the need for banks to transform digitally using the cloud is accelerating by the day. To do this, banks must steer their operations toward a new operating model. One that delivers highly relevant customer experiences, provides easy access to innovation, and reduces total cost of ownership (TCO) without the burden of managing security and infrastructure. The way to achieve all this? Cloud. And banks worldwide are getting the message.
CFO
CFO is the leading media brand in the United States catering to influential finance executives who collectively control trillions of spend annually. Through the award-winning CFO Magazine and CFO.com, it provides insights into the most pressing issues in business as well as practical advice and innovative thinking on the technological forces that are disrupting industries and transforming the chief financial officer’s role.
PROACTIVE STRATEGIES FOR O2C TRANSFORMATION
Order to Cash (O2C) has an impact on every aspect of business operations. In these times of global financial instability, successful CFOs are recognizing the need to shift their primary focus from key income statement metrics to a closer examination of the balance sheet — specifically those areas that have a direct impact on working capital and cash flow.
FinTech Alliance
FinTech Alliance is the complete FinTech community. Where ambitious people, disruptive start-ups, investors, and industry leaders learn, share, and work together to succeed in the world’s fastest emerging global ecosystem. Access to up-to-the-minute news, industry knowledge, insights, funding, mentorships, and career opportunities.
CONVERSATIONAL AI IN BANKING - 7 LESSONS LEARNED FROM THE FIELD
Conversational AI is revolutionizing banking as we know it. In this white paper, we will help you navigate the latest developments in the field and the biggest challenges faced by banks today.
Finextra
Finextra is the leading independent newswire and information source for the worldwide financial technology community. Finextra covers all significant technology news in wholesale and retail banking, the capital markets, and insurance. Finextra also publishes a wide range of research articles, features, white papers, and case studies.
USING SOCIAL MEDIA TO DEFINE A BETTER CUSTOMER BANKING EXPERIENCE
Finextra sat down with Keith Moor, CMO, Santander UK to discuss how retail banking in the mobile channel will change within the next two to five years, how the advent of smartphones has created more choice for the consumer in how they interact with their bank and how Santander worked with Facebook to learn what their customers want from banking channels.
Global Finance magazine
Global Finance magazine has a circulation of 50,050, audited by BPA, and readers in 163 countries. Its headquarters are in New York, with offices in London and Milan. Global Finance’s audience includes Chairmen, Presidents, CEOs, CFOs, Treasurers, and other senior financial officers responsible for making investment and strategic business decisions at multinational companies and financial institutions.
EUROFINANCE 2017 | FUTURE OF CROSS BORDER PAYMENTS
The future of payments: a corporate treasury perspective, conducted by SWIFT and EuroFinance, gauged the views of treasury professionals, from SMEs to global corporations, in 18 different industries.
Investment News
Investment news and analysis for financial advisers. Extensive coverage and expert comment on important topics in the financial advisory industry.
THE FUTURE OF WEALTH MANAGEMENT
Learn how to empower holistic advisor-client relationships. This white paper examines the effects digital technology is having on building a successful financial advisor team, opportunities in the wealth management industry, and a framework to build a long-lasting advisor-client relationship.
Proformative
Proformative enables finance professionals to make smarter business decisions, connect with their peers, build their skills, and advance their careers. In addition to being able to participate in over 100 annual free “live” webinars on timely topics, our members have access to an unparalleled peer-to-peer knowledge-sharing community. They are able to ask questions of tens of thousands of peers and subject matter experts in our community to get varied perspectives on key issues.
FINANCE PROS SHARE TIPS FOR EVALUATING BUSINESS MANAGEMENT SOFTWARE
Download this white paper to learn what financial leaders look for when considering upgrading their technology.
Wealth Management
Financial industry whitepapers that help advisors and their clients understand market movements, retirement insights, and their financial goals.
DIGITAL TRANSFORMATION AND WHAT IT MEANS FOR RIAS
Many firms look to take advantage of new technologies to advance their business—but the digital transformation process is as much about strategy as technology. An intentional digital transformation initiative begins with a solid strategy and immediately addresses the problem one is trying to solve. The white paper, Digital Transformation and What it Means for RIAs, provides a roadmap for digital transformation by identifying five key areas that firms can focus on to stay relevant and competitive in today’s market.
TechRepublic
TechRepublic’s Resource Library is the web’s largest directory of free vendor-supplied technical content. Take advantage of the library’s white papers on an array of topics, from Big Data to cloud computing, mobility to security.
GARTNER REPORT: 2021 STRATEGIC ROADMAP FOR SASE CONVERGENCE
Digitalization, work from anywhere and cloud-based computing have accelerated cloud-delivered SASE offerings to enable anywhere, anytime access from any device. Security and risk management leaders should build a migration plan from legacy perimeter and hardware-based offerings to a SASE model.
Computer world
Access the latest white papers, research, webcasts, case studies, and more covering a wide range of topics like Mobile, Cloud, and Data Analytics.
TMCnet
TMCnet offers this extensive library to help you productively perform research and analysis. Using simplified search criteria, this archive puts actionable, relevant information about communications and technology at your fingertips.
ENABLING SMARTER INDUSTRIAL PROCESSES WITH EDGE-TO-CLOUD INTELLIGENCE
Beecham Research conducted a survey among industrial sector professionals to learn more about the challenges they see in introducing smart industrial processes. This report consolidates the survey findings and examines how new computing models, such as edge-to-cloud, bring the power and flexibility of the cloud to the industrial edge, allowing industrial companies to circumnavigate the heavy lifting associated with building and scaling IIoT applications.
technology networks
Technology Networks is an internationally recognized publisher that provides access to the latest scientific news, products, research, videos, and posters.
NAVIGATING THE DIGITAL TRANSFORMATION JOURNEY
The idea of fulfilling a digital transformation is appealing, but how is it possible to transition from manual or isolated lab informatics processes to a digital ecosystem? So much of the information available is driven by hype and based on speculation and inflated claims.
TEC
TEC offers a large library of software whitepapers authored by non-TEC experts like vendors and service providers. These whitepapers are not only about specific software products—some of them focus on technology trends, best practices, technological advancements, and common business challenges. Our technology whitepaper collection is searchable by software type, from accounting to ERP, HR, supply chain management, and everything in between.
NAVIGATING THE DIGITAL TRANSFORMATION JOURNEYZOHO CX HELPS BUSINESS STAY CLOSE TO CUSTOMERS
This TEC Report, written by TEC senior research analyst Yu Chen, puts the spotlight on customer relationship management (CRM) software provider Zoho and their Zoho CX platform, designed to deliver personalized, relevant, and consistent customer experiences for small and midsize enterprises (SMBs) and beyond.
IT Update
Find All the latest and most updated IT publications today straight from the biggest IT companies!
DIGITAL WORKSPACE STRATEGIES IN AN INCREASINGLY REMOTE WORKER WORLD
Read what organizations learned about hosted desktops in 2020, and their new desktop strategies.
Infosecwriters
Infosecwriters is a free source for information security. All authors retain the rights to their work. Infosecwriters is a place where authors of Information Security can share their works with others. Information should be free.
UNDERSTANDING USB FLASH DRIVES AS PORTABLE INFRASTRUCTURE
The purpose of this white paper is to briefly discuss seven important topics everyone in business needs to know about USB flash drives. More importantly, this white paper is meant to challenge current business thinking that treats small portable devices as big security problems disguised as toys or high-tech gadgets.
CMO Australia
CMO Australia addresses the unique marketing, technology, and leadership challenge chief marketers face as they look to align their own practices and insights with those of the business. We deliver this through news on online advertising, digital and social media marketing trends, exclusive chief marketing officer interviews, in-depth research, and insights on the future of marketing.
STATE OF THE CMO
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how Australian marketing leadership is evolving. This year’s report looks into key aspects of the CMO position and function, encompassing the professional standing of the modern marketing leader, their technology procurement remit and investments, functional responsibilities, the extent of their role as digital and customer-owners within the business, skills, and much more. We also look at the impact of COVID-19 on budgets, strategy, and priorities.
The Drum
Download our free whitepapers in partnership with industry experts. We provide award shows, live events, complete content marketing solutions, video production, research, peer-to-peer learning networks, and supplier finder services.
BEYOND THE COOKIE: THE FUTURE OF ADVERTISING FOR MARKETERS & PUBLISHERS
Lotame commissioned industry research into the challenges being faced by marketers and publishers in addressing the post-cookie digital advertising landscape. The global online survey was conducted by Upwave, the brand intelligence platform based in San Francisco. Upwave surveyed 1,000 online respondents in the U.S., UK, Australia, India, and Singapore between December 2020 and January 2021. Respondents work as senior marketers and publishers.
Digital marketing depot
Webcasts, whitepapers, and resources for online and search marketers.
MARKETING INTELLIGENCE PLAYBOOK: EFFECTIVE DATA MEASUREMENT IN 3 STEPS
In this guide from Salesforce, you will learn: The importance of marketing intelligence as the key to customer and business impact The main data challenges that marketers face today Three steps to creating an effective measurement strategy.
martechadvisor
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REDEFINING THE CUSTOMER EXPERIENCE DIGITALLY
JK Technosoft’s CX transformation framework addresses redesigning customer experience at various stages of customer’s journey be it acquisition, engagement & retention or customer analytics to gauge their perceptions and preferences, throughout the journey.
Content Marketing Institute
The Content Marketing Institute is pleased to partner with thought leaders to bring you white papers that are relevant to content marketers.
THE CHIEF BRAND OFFICER’S CHECKLIST
As the company’s brand champion, a Chief Brand Officer needs to make sure all brand elements work together to tell customers a cohesive story. To do this successfully, CBOs need to excel at working across a cross-functional team, including marketing, design, and external agencies. Download this checklist to learn the five steps you can take to overcome collaboration challenges, get cross-functional teams on the same page, and get better results for your brand.
B2B International
Market research and marketing white papers on business-to-business topics, including customer loyalty, surveys, research, branding, price, and segmentation.
CUSTOMER EXPERIENCE: MAKE IT MEMORABLE – BUT FOR THE RIGHT REASONS
The growing trend to switch focus from Customer Service or Customer Relationship Management to Customer Experience and Customer Experience Management is a smart one. But it’s important to understand there are three critical considerations that will impact success. One is ‘what’s the expectation?’ the second is ‘what’s the experience?’ and the third is ‘what will be remembered?’ – and they are not the same thing.
Military Embedded
Military Embedded provides engineering audiences with the information they need to do their jobs in the aerospace, defense, IoT, automotive, industrial, and transportation markets via industry-best journalism, blogs, expert commentary, how-to guides, application guides, webcasts, live events, and more.
AI FOR EMBEDDED DEFENSE IS HERE
Imagine an armed Humvee moving at night through a smoke-filled, urban battlefield. Using multiple displays, the crew has a 360˚ view that is daylight clear, delivered by an imaging system fusing data from optical, infrared, lidar, and radar sensors. Learn how Abaco’s GVC1001 Ultra-High Performance Graphics, Vision, and AI Evaluation Platform made this possible.
Army Technology
The leading site for news and procurement in the defense industry.
SCALABLE BATTLEFIELD MOBILITY
We are the world leader in delivering combat engineering, battlefield mobility, and counter-mobility equipment for armored vehicles. We help them to defend, move and fight, even in the most challenging combat environments.
Based at the iconic Armstrong Works (once dubbed ‘The workshop of the world’) in Newcastle upon Tyne, England, our expert engineers and project managers have a strong track record of providing equipment for armed forces globally.
Military Aerospace
The latest white papers from Military and Aerospace Electronics.
MAINTAINING UPS BATTERY HEALTH IN YOUR DEMANDING ENVIRONMENT
The Uninterruptible Power Supply (UPS) system is the heart of your monitoring, control, and communications system backup power. During power outages, UPS systems keep operations running long enough for utility power or generators to kick on or provide enough time to properly shut down systems and prevent data loss, while also protecting against power surges that can damage sensitive electronics.
Batteries are the life behind your UPS and also the most vulnerable part, accounting for more than half of all UPS failures. This FAQ explores key considerations for maintaining battery health to ensure backup power is always ready when needed.
Sustainability matters
The Sustainability Matters Resource Library contains white papers, eBooks, webcasts, videos, and technical papers to help you manage and solve work-related problems. Select from a variety of application and technology-related subjects, supplied by market-leading vendors or written by our editorial team.
BIOGAS PRODUCTION FROM FARM MANURE: REDUCING YOUR ECOLOGICAL FOOTPRINT
Learn how to implement a proper treatment system into your plant, lessen your environmental impact of wastewater, improve operational efficiency and save on operational costs.
new food processing technology
From product supervisors to plant and project engineers, foodprocessing-technology.com is the site trusted by the international food processing industry for up-to-date information on new products, services, trends, and more.
IS IT SAFE TO USE X-RAY TO INSPECT FOOD
The purpose of this e-book is to provide an answer to all these concerns and explain why food X-ray inspection is safe both for the production personnel and the food products being inspected and why working with the right partner can help food producers maximize their X-ray system’s performance and safety, while also navigating through local regulations.
Key takeaways
B2B WHITE PAPER RESOURCES
