Seven reasons business coaching doesn’t stick
Most coaching engagements fail to produce lasting results. The problem is rarely the coach. Here are the seven reasons coaching doesn't stick — and how 4Q addresses every one of them....
beg mail Tag
Eight years on: why I rewrote Run Frictionless from scratch
Eight years after the first edition, Anthony Coundouris rewrote Run Frictionless from the ground up, this time for business coaches. Here's why, what changed, and what coaches will find that wasn't in the original....
When buyers don’t share the belief: Dick Smith story
Dick Smith built a business for hobbyists. Woolworths built businesses for everyone. When those two cultures met, one of Australia’s most beloved retail brands slowly lost the thing that made it matter....
The AI human org chart event Founders Edge Brisbane 2026
Highlights from the Founders Edge live event in Brisbane, May 2026. Watch the session recording and view the presentation on the AI human org chart — Kylie, Gismo, and Terry....
If you like product–market fit, you’ll love 4Q
Marc Andreessen's product–market fit changed how we think about building a business. 4Q takes that idea further with three new fits that give business coaches a precise vocabulary for helping clients achieve revenue, scale, and growth....
From no process to sales process 2.0
My goal is to get you as a business owner to switch from working on individual sales performance and focus instead on 💪 systems of selling....
Five unforgettable beg mail scripts
We have prepared five awesome scripts to beg your way to your next sale. If you have nothing useful to say to your customer, try beg mails. ...
Podcast: say bye-bye to beg mail
Anthony Coundouris and Bruce Scheer discuss how to encourage salespeople to cease writing beg mail, and begin writing value mail....
Seven signs you need a sales system
Here are the seven tell-tale signs 🔔 that your startup needs a sales system. Founders ⚠️ ignore these seven signs at your peril!...
Stop writing beg mail and begin writing value mail
Beg mail is where a salesforce calls or messages a customer and beg 🐶 for a decision. The more beg mail they send, the more ⚠️ brand equity is eroded....