Seven reasons business coaching doesn’t stick
Most coaching engagements fail to produce lasting results. The problem is rarely the coach. Here are the seven reasons coaching doesn't stick — and how 4Q addresses every one of them....
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Eight years on: why I rewrote Run Frictionless from scratch
Eight years after the first edition, Anthony Coundouris rewrote Run Frictionless from the ground up, this time for business coaches. Here's why, what changed, and what coaches will find that wasn't in the original....
When buyers don’t share the belief: Dick Smith story
Dick Smith built a business for hobbyists. Woolworths built businesses for everyone. When those two cultures met, one of Australia’s most beloved retail brands slowly lost the thing that made it matter....
The AI human org chart event Founders Edge Brisbane 2026
Highlights from the Founders Edge live event in Brisbane, May 2026. Watch the session recording and view the presentation on the AI human org chart — Kylie, Gismo, and Terry....
If you like product–market fit, you’ll love 4Q
Marc Andreessen's product–market fit changed how we think about building a business. 4Q takes that idea further with three new fits that give business coaches a precise vocabulary for helping clients achieve revenue, scale, and growth....
Scale a business with an early, middle and endgame
Grouping every interaction into an early, middle and endgame makes it easy to understand where leads are stuck and scale the business....