Marc Andreessen gave us product–market fit. Run Frictionless takes it further with three new fits — each producing a different result. Here is what every business coach needs to understand about the art of customer fit....
Reece is Australia's largest plumbing supplier. Their secret was not the product. It was the experience built around it. Here is what business coaches can learn from one of Australia's great family businesses....
Friction slows customers and costs businesses. Here are the six laws of friction every business coach needs to understand — drawn from Run Frictionless second edition....
Every customer is quietly asking one question: is the lemon worth the squeeze? Understanding friction — and what a frictionless experience actually means — is the foundation of every coaching engagement....
Most coaching engagements fail to produce lasting results. The problem is rarely the coach. Here are the seven reasons coaching doesn't stick — and how 4Q addresses every one of them....
Eight years after the first edition, Anthony Coundouris rewrote Run Frictionless from the ground up, this time for business coaches. Here's why, what changed, and what coaches will find that wasn't in the original....
Dick Smith built a business for hobbyists. Woolworths built businesses for everyone. When those two cultures met, one of Australia’s most beloved retail brands slowly lost the thing that made it matter....
Highlights from the Founders Edge live event in Brisbane, May 2026. Watch the session recording and view the presentation on the AI human org chart — Kylie, Gismo, and Terry....
Marc Andreessen's product–market fit changed how we think about building a business. 4Q takes that idea further with three new fits that give business coaches a precise vocabulary for helping clients achieve revenue, scale, and growth....
Grouping every interaction into an early, middle and endgame makes it easy to understand where leads are stuck and scale the business....